Cases

Company

Industry

Country

Product
/
Service

C onsumer
/
Business

Niche Market
/
Mass  Market

Small Firm

Large  Firm

Alessi

Household objects

Italy

P

C

N

SM

Apple

Information
Technology

USA

P / S

C

M

L

Aprilia

Motorcycles

Italy

P

C

M

L

Artemide

Lighting

Italy

P

C / B

N

SM

Arthur Bonnet

Kitchen furniture

France

P

C

M

SM

Barilla

Food

Italy

P

C

M

L

Bayer Material
Science

Materials

Germany

P

B

M

L

Bang & Olufsen

Consumer
electronics

Denmark

P

C

N

L

Brembo

Brakes

Italy

P

B

N

L

B&B Italia

Furniture

Italy

P

C

N

SM

Casio

Consumer
electronics

Japan

P

C

M

L

Color Kinetics

LED lighting

USA

P

B

M

SM

Corning

Materials

USA

P

B

M

L

Creative
Technology

Multimedia

Singapore

P

C

M

L

Diamond
Multimedia

Multimedia

USA

P

C / B

M

L

Driade

Furniture

Italy

P

C

N

SM

Dupont

Materials

USA

P

B

M

L

Endemol

Broadcasting

The Netherlands

S

B

M

L

Ferrari

Automotive

Italy

P

C

N

L

FIAT

Automotive

Italy

P

B

M

L

Filati Maclodio

Textile

Italy

P

B

M

SM

Flos

Lighting

Italy

P

C

N

SM

Henkel

Cosmetics/
home care

Germany

P

C

M

L

Herman Miller

Furniture

USA

P

B

N

L

IBM

Information
technology

USA

P / S

B

M

L

Indesit Co.

White goods

Italy

P

C

M

L

Intuit

Software

USA

P / S

C / B

M

L

Kartell

Furniture

Italy

P

C / B

M

SM

LSI Corp.

Information
technology

USA

P / S

B

M

L

Lucesco

Lighting

USA

P

C

N

S

MacDonalds

Food services

USA

S

C

M

L

Material ConneXion

Materials

USA

S

B

M

SM

Microsoft

Information
technology

USA

P

C / B

M

L

Molteni

Furniture

Italy

P

C

N

SM

New Halls
Wheelchairs

Wheelchairs

USA

P

C

N

SM

Nintendo

Game consoles

Japan

P

C

M

L

Nokia

Telecommunications

Finland

P

C / B

M

L

Philips

Consumer
Electronics

The Netherlands

P

C / B

M

L

Safaricom

Telecommunications

Kenya

S

C

M

L

Sahean Information Systems

Information
technology

Korea

P / S

C / B

M

L

Samsung

Consumer
electronics

Korea

P

C

M

L

Snaidero

Kitchen furniture

Italy

P

C

M

L

Sony

Consumer
electronics

Japan

P

C

M

L

Starbucks

Food Services

USA

S

C

M

L

STMicroelectronics

Semiconductors

France-Italy

P

B

M

L

Swatch Group

Watches

Switzerland

P

C

M

L

Texas Instruments

Information
technology

USA

P

C / B

M

L

Whole Foods Market

Retailing

USA

S

C

M

L

Xerox

Imaging

USA

P

C / B

M

L

Zucchi Group

Textiles

Italy

P

C

M

L